Can an artistic reproduction of advertisement do even more than that? His works are immaculate copies of the objects around him carefully chosen to correspond to the contemporary viewer.

Aleksandar Rakezić attended the faculty of Fine Arts in Belgrade and Beaux-Arts des Paris. Currently working on his PhD project.

His work has been influenced by Roland Barthes’s mythologies and Walter Benjamin’s famous description of artwork’s aura. Objects, paintings and drawings he makes question the status of what image or picture is, how far illusion can go with seducing human’s senses and brain. An advertisement intends to evoke our purest and strongest needs and wishes.