Art Weekend Belgrade was initiated by KC Grad with the aim of promoting and developing the local contemporary art scene by presenting local artists to a wider audience and creating meeting and collaboration opportunities with foreign curators. Besides the main exhibition, the program will also consist of an accompanying program of exhibitions at various locations in the city.

European Centre for Culture and Debate, also known as KC GRAD, was initiated Art Weekend Belgrade to promote the local contemporary art scene. Opened on April 16, 2009, KC Grad is a product of a joint initiative of the Cultural Front Belgrade and the Amsterdam Felix Meritis Foundation. It is situated in an old 1884 warehouse located in the very heart of Belgrade, on the banks of the Sava River. Area was than an old, neglected and rundown industrial neighborhood but today is facing accelerated gentrification. KC GRAD building consists of two levels. It houses a large Grad gallery space and an art library on the upper floor.

The Steve Austen café bar and area for music events are located on the ground floor. In addition to exhibitions, KC GRAD also organizes conferences, debates, book launches, workshops, music programs, film screenings and many other events.